Hey there ¡hola! and hallo! I’m Lonnie. I love travel, learning languages and helping bring creative projects to life for businesses.
I started my career as a designer and now lead, inspire, motivate and collaborate with teams of creatives to do their best work. I provide best-in-class social, digital and brand marketing counseling to my clients; I create brand strategies to sell; and I lead various projects to execution that meet client goals. To do that I leverage empathy for my clients, creative partners and our target audience. I have a deep sense of curiosity and I love figuring out how to use social media to help brands navigate a constantly shifting marketplace.
AOL, Steppenwolf Theatre, Whole Foods Market, L.L.Bean, IST Austria, Gibson’s Steakhouse, Panera, Willis Tower, Kellogg School of Business at Northwestern, National Education Association, Boka Restaurant Group, Congress for New Urbanism, The Hermosa InnClient list
Take a look at some of the brands I’ve worked with, the challenges solved and my personal take on why the work was so important to me.
How do you define Mediterranean cuisine for a U.S. audience?
See how we repositioned Roti for nationwide expansion by defining core values, vision, purpose, branding, messaging, menu design (and overhaul), service offerings, digital experience, art direction/photography, social campaign development and interior/exterior graphics.View the project
How does an iconic cultural institution adapt to thrive with today’s audience?
See how Steppenwolf Theatre was repositioned against unlikely entertainment and cultural competitions through: discovery, audience insights, defining core values/vision/purpose, changes through the onsite experience, branding, environmental graphics, a new membership model, messaging, an addition of an onsite bar/cafe, and rollout of a new campus.View the project