Brand/Strategy. Future/Business.

I create & spearhead brand strategies that sell. Take a look at some of the brands I’ve worked with, challenges we solved and results we achieved. Find out why this work was so important to me.

How do you create spaces that people will love?

See how we helped 4 Star Restaurant Group craft dining concepts specific to specific Chicago neighborhoods: from naming, to branding, experience, interior graphics. and loyalty programs.

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How do you define Mediterranean cuisine for a U.S. audience?

See how we repositioned Roti for nationwide expansion by defining core values, vision, purpose, branding, messaging, menu design (and overhaul), service offerings, digital experience, art direction/photography, social campaign development and interior/exterior graphics.

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How does an iconic cultural institution adapt to thrive with today’s audience?

See how Steppenwolf Theatre was repositioned against unlikely entertainment and cultural competitions through: discovery, audience insights, defining core values/vision/purpose, changes through the onsite experience, branding, environmental graphics, a new membership model, messaging, an addition of an onsite bar/cafe, and rollout of a new campus.

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