Nice to meet you. 👋

I’m an expert in helping brands, agencies, design teams, start-ups, and the C-suite find innovative new solutions that can build better products, faster.

If you need to rapidly solve big challenges, grow products and services that make money or build an audience, then I can definitely help you.

I’ve been fortunate to work with amazing studios including Grip and Fervor over the last 14 years. We’re the best at strategic brand positioning and my accomplishments with them include the following items.

📰 Press & Media

  • Our buzz-worthy work has been featured in The New York Times, Bloomberg, Vanity Fair, Elle, Instyle, People, GQ, Details, LA Times, The Wall Street Journal & Wine & Spirits
  • Features on numerous design and branding publications and blogs including Brand New, Under Consideration, and Mindsparkle Mag
  • Design of 3 media-worthy Kickstarter projects in the product and education categories

🗂️ Work History

  • Facilitated more than 450+ client brainstorms in 7 years
  • Led brand launch or assets for 40+ critically-acclaimed restaurants across the U.S. including a handful with ongoing Michelin Stars and Bib Gourmands
  • Led dozens of naming projects for brands, products and services
  • Helped bring 25+ health, beauty & medical products to market
  • Led research and helped brand and position more than 12 educational institutions
  • Led store concept and rebrand that increased sales by 10% for Sopraffina Marketcaffe
  • Positioned a fashion brand that sold to a competitor just 1 month after brand launch
  • Donations went up 44% following a strategic website redesign for a non-profit
  • Past partnerships with both boutique hotel and global hospitality brands

💻 Experience

  1. 14-years experience in the business of business, strategy, design and branding world
  2. Creative leader in design, strategy, & front-end development
  3. Director of Accounts for multi-million dollar agency based in Chicago & Vienna
  4. Experience with B2B and B2C brands across the globe

🏆 Awards, Titles, & Designations

  • Held Board of Directors positions on the American Institute of Graphic Arts
  • Produced and co-wrote a best-selling book on packaging that has been translated into 8 different languages titled Best Practices in Packaging
  • Founding members of Phoenix and Chicago-based cultural institutions

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