Core Competencies

Throughout my career, I’ve picked up a lot of useful skills. I’ve been designer, strategist, social media instructor, art director, copywriter, team leader, client lead, account director, motion designer, front-end developer and new business developer.

I use any of my spoken and unspoken skills to navigate new projects and explore areas for growth in an ever-changing world. What worked yesterday may not work today, my deep-seated sense of curiosity and experimentation inform a vision with shifting tactics suited to each goal.

Regardless of the vision or tactics, what I do best is: listen, discover, act and lead with enthusiasm. I’m equally comfortable leading the way, jumping out to the front lines of a project or filling in gaps as needed.

I have experience managing and performing all of the following but love deferring to specialists on a team who can elevate the brand executions to another level.


Strategic Services, Brand Future & Innovation

Vision, Purpose & Values
Social Media Strategy
Audience Insights
Brand Strategy
Competitive Analysis
Client Interviews & Discovery
Naming
Creative Brief Creation
Loyalty Program Creation
Market Research
Mood Boards
SWOT Analysis
Brand Communications
Brand Positioning
Experience Design
Rollout & Implementation
Service Design
System Programming

Account, Client & Studio Management

Presentations
Client Interviews & Discovery
Project Scoping
Business Development
Creative Brief Creation
Vendor Sourcing & Management
Team Mentor & Coach
Agency Culture
Best Practice Handbook & Training

Brand Executions

Brand Architecture
Brand Guidelines
Corporate Identity
Copywriting
Design
Art Direction
Retail & Environments
Wayfinding
Editorial Design
Packaging & Prototyping
Digital Design
Motion Graphics
Video Editing
Photoshoot Art Direction
Front-end Development

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