Lonnie Tapia

Team leader, brand strategist and client-facing creative.

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Work Experience

Grip / Director of Accounts
March 2015 – Present, Vienna, Austria & Chicago, USA

Manage large-scale international branding projects, photoshoots and presentations. Nurture international client relationships. Execute studio vision as part of the leadership team. Manage $3.5M+ annual client billing. Establish new business and recommend ongoing services to existing clients. Oversee new service offerings, contracts, internal/external client briefings, meetings and processes. Run international kickoff and client discovery meetings. Lead teams and inform client design/strategy initiatives. Mentor staff and coach them to become well-rounded studio assets.

Grip / Strategist & Producer
November 2011 – March 2015, Chicago, USA

Craft client strategy, positioning and brand presentations. Produce creative briefs for all studio projects and see through to completion. Present team creative and lead client meetings. Grow concept, naming, positioning and copywriting services. Create contracts, set studio pricing, evaluate profitability and recommend service offerings. Track client goals, timelines and expectations. Keep clients engaged and updated through project lifecycle. Innovate new studio processes and adopt current technology for international client base and staff.

Fervor Creative / Strategist & Designer
February 2006 – October 2011, Scottsdale, USA

Brand clients, design campaigns, source vendors and manage freelancers. Name client products, services and companies. Lead growth in multi-lingual international projects: website, motion graphic, and social media activations. Source illustrators, writers, photographers, printers and vendors. Train C-Suite and marketing teams for direct consumer engagement through social.

Arizona State University / Interactive Designer
August 2004 – February 2006, Tempe, USA

Design and code digital experiences. Branding and campaign design. Collaborate with PR team to sell theatre, dance and art museum tickets.


Service & Freelance

Phoenix Design Week / Volunteer Director
June 2010 – September 2010, Phoenix, USA

Recruit and organize volunteers to run city-wide exhibits and conference.

Phoenix Comicon / Art Director & Social Media Manager
April 2011 – August 2009, Phoenix, USA

Launch & brand convention. Activate through social media.


Education & Recognition

Bachelor’s Degree in Visual Communications from Collins College
Enrolled at Goethe-Institut for German language (current level: A.2)
AIGA Prism Award (personal work), various Gold/Silver/Bronze awards from STA, AIGA, CommArts (Grip & Fervor Creative team recognition)


 

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