Combine two heath plan websites into one that serves 3 core audiences: health care members, doctors and the Mercy Care staff. During development, other major health plan was acquired and needed to be integrated. A content management system was not an option for the client, making this a large (600+ page) static website difficult to create and manage.
site size is hidden through well thought-out menus
each main area’s content is organized into “buckets” labeled with a large easy to understand icon
team defined the three main health care plans visually through navigation, headline and link colors (orange, purple and green) which gently remind the user what plan they are viewing
color palate was updated with friendlier hues of existing colors to take advantage of established brand equity
photography portraying the diversity of each member demographics was used throughout each section
various areas for navigation were integrated and assisted different web surfing habits and user profiles (footer, sidebars, etc).
defined site architecture and menus
created large “buckets” to organize the content
wrote website proposal with recommendations for architecture and usability
interviewed Mercy Care staff noting challenges & problems with in the old site
wrote creative brief for team
researched site architecture and design (in and out of health care industry)
helped define 3 design directions
instructed copywriter on SEO best practices and site needs
presented to Mercy Care team stakeholders
managed day-to-day client communications
selected photography to fit the target market
populated site content with programming team
The huge site required attention to detail and the right amount of personality plus direction to keep everyone inspired throughout the project’s life. Constantly checking in with various stakeholders and being sure their questions were answered and needs met helped move the project through much of the expected red tape.