Nice to meet you. 👋

I’m an expert in helping brands, agencies, marketing teams, start-ups, and the C-suite build and launch better products, faster.

If you need to rapidly solve big challenges, grow products and services that make money or build an audience, then I can definitely help you.

I’ve been fortunate to work with amazing studios including Grip and Fervor over the last 14 years. We’re the best at strategic brand positioning and my accomplishments with them include:

📰 Press & Media

  • Our buzz-worthy work has been featured in The New York Times, Bloomberg, Vanity Fair, Elle, Instyle, People, GQ, Details, LA Times, The Wall Street Journal & Wine & Spirits
  • Features on numerous design and branding publications and blogs including Brand New, Under Consideration, and Mindsparkle Mag
  • Design of 3 media-worthy Kickstarter projects in the product and education categories

🏆 Awards, Titles, & Designations

  • Held Board of Directors positions on the American Institute of Graphic Arts
  • Produced and co-wrote a best-selling book on packaging that has been translated into 8 different languages titled Best Practices in Packaging
  • Founding members of Phoenix and Chicago-based cultural institutions

💻 Experience

  1. 14-years experience in the business of business, strategy, design and branding world
  2. Creative leader in design, strategy, & front-end development
  3. Director of Accounts for multi-million dollar agency based in Chicago & Vienna
  4. Experience with B2B and B2C brands across the globe

🗂️ Work History

  • Facilitated more than 448 client brainstorms in 7 years
  • Brought 25+ health and beauty products to market
  • Past partnerships with both boutique hotel and global hospitality brands
  • Successfully branded and promoted more than 40 critically-acclaimed restaurants across the U.S. including a handful with ongoing Michelin Stars and Bib Gourmands
  • Rebranded and positioned more than 12 educational institutions
  • Store concept and rebrand increased sales by 10% for Sopraffina Marketcaffe
  • 44% increase in total donations for a national non-profit post website redesign