Lonnie Tapia

Brand Strategist | Designer & Account Director

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Work Experience

H.I. (Harness Innovation) / Owner, Brand Strategist & Designer
November 2018 – Present, globally remote company, based in Chicago, USA

Brand strategy consultant and designer. Helping early stage entrepreneurs create profitable brands and uncover innovative solutions for complex business problems. Giving a bold voice to expression, so brands can reach their customers and make money. Designer of high-end brand experiences and facilitator of Design Sprints. (Google Design Sprint Certified)

Human Made / Director of Client Services, US
January 2019 – Present, globally remote company, based in Matlock, England

Part of an award-winning, global WordPress agency and a leading provider of digital experience platforms for enterprise. Consultant and strategist for development, and infrastructure. Client Services and commercial director for Americas-based projects. Promotor for Altis, a next-generation digital experience platform backed by 10+ years of globally recognized engineering excellence. Part of a team that builds digital experiences for enterprises and leading brands.

Grip / Director of Accounts
March 2015 – November 2018, Vienna, Austria & Chicago, USA

Create and execute studio vision with agency owners. Lead all creative presentations and run client discovery meetings. Win new client business and expand ongoing services to existing clients. Ensure deliverables meet creative brief and client goals. Lead internal and client teams, naming projects and inform client strategy. Manage large-scale international branding projects and photoshoots. Mentor staff, plan career path and coach team to become well-rounded studio assets. Nurture relationships with past and present studio clients. Manage $3.5M+ annual client billing. Oversee new business service offerings, contracts, internal/external client briefings, meetings and processes.

Grip / Strategist & Producer
November 2011 – March 2015, Chicago, USA

Produce creative briefs for all studio projects and see all projects through to completion. Create contracts, set studio pricing, evaluate profitability and recommend service offerings. Craft client strategy, positioning, create high-level brand messaging and assemble client presentations. Present team creative and lead client meetings. Track client goals, timelines and expectations. Keep clients engaged and updated through project lifecycle. Innovate new studio processes and adopt technology for international team and clients. Establish and run studio naming projects. Co-lead new business development efforts along with agency owners.

Fervor Creative / Strategist & Designer
February 2006 – October 2011, Scottsdale, USA

Design ad campaigns, write campaign copy, code websites, and design motion graphics. Source vendors and manage freelancers. Name client products, services and companies. Lead multilingual international projects and social media sales. Train C-Suite executives and marketing teams on direct consumer engagement through social media. Source and manage illustrators, writers, photographers, printers, 3D artists and signage vendors.

Arizona State University / Interactive Designer
August 2004 – February 2006, Tempe, USA

Design and code digital experiences. Concept and execute campaigns for university events. Collaborate with PR team to sell theatre, dance and art museum tickets.

Service & Freelance

Phoenix Design Week / Volunteer Director
June 2010 – September 2010, Phoenix, USA

Recruit and manage volunteer across city-wide exhibits and conference locations.

Phoenix Comicon / Art Director & Social Media Manager
April 2011 – August 2009, Phoenix, USA

Launch & brand convention. Activate through social media.

AIGA Arizona / Event Director & Speaker
August 2003 – October 2005, Phoenix, USA

Create and organize events for Phoenix metro area creatives. Speak at universities and regional design events.

Awards & Certifications

Design Sprint Master Certification from AJ&Smart (Berlin, Germany)
Bachelor’s Degree in Visual Communications from Collins
AIGA Prism Award for Personal Portfolio, Gold/Silver/Bronze awards from STA, AIGA, & CommArts (Grip/Fervor Creative team projects)