Archer & Swan
North American Jewelers saw an opportunity to create a new brand of products to serve their market. Our team was tasked to name, design, and brand a new line of business that would serve higher-end clientele. We created poetic brand language to romance small independent jewelry shops across North America and help sell product. The new line and marketing material was a success: the client sold this business to a competitor just one month after our brand launch.
My Role & Reason for Showing This Project
I seized an opportunity to train our youngest designers on how to plan, prepare for and run a photoshoot. I coordinated all shoot, product and client logistics and found the photographer. The shoot took place several hundred miles from our studio. And although I was called on to work on an overseas project at the same time, the shoot ran smoothly. The client was extremely happy with the results.
This project allowed me to call on my vendor connections. I lead all vendor sourcing efforts and negotiated pricing for our team and the client with the photographer, photo retoucher, web developers and printer.
- Brand Strategy
- Client Interviews & Discovery
- Brand Launch, Rollout & Implementation
- Corporate Identity
- Campaign Concepts
- Website Design & Development
- Art Direction & Photography