Archer & Swan
North American Jewelers saw an opportunity to create a new brand of products to serve their market. Our team at Grip, was tasked to name, design, and brand a new line of business that would serve higher-end clientele. We created poetic brand language to romance small independent jewelry shops across North America and help sell product. The new line and marketing material was a success: the client sold this business to a competitor just one month after our brand launch.
Naming, client management, vendor sourcing (photographers, web developer and printers).
- Brand Strategy
- Client Interviews & Discovery
- Brand Launch, Rollout & Implementation
- Corporate Identity
- Campaign Concepts
- Website Design & Development
- Art Direction & Photography