Strategy & Design
I have 15+ years leading brand strategy projects that help create purpose-driven messaging, brand experiences, & visual systems.
As a brand strategist, I've created workshops that uncover a brand strategy, visual concept, and positioning within the marketplace.
Art & Illustration
I create illustrations and artwork. My work is sold as commercial illustrations, original artworks, prints, and apparel.
Strategist & Designer
February 2006 – October 2011
ARIZONA STATE UNIVERSITY
August 2004 – February 2006
Director (Americas) for Altis
January 2019 – December 2019
March 2015 – October 2018
Strategist & Producer
November 2011 – March 2015
Owner, Illustration Artist
November 2019 – Present
Owner, Design Strategist
November 2018 – Present
January 2020 – March 2020
Illustration / Brand Strategy / Research & Workshop Facilitation / Full Stack Design & Marketing / UI + UX / Agile & Sprint Planning / Account Management / Business Development / Remote Collaboration System Planning
- Whole Foods
- Folsom Street Events
- Steppenwolf Theatre
You have been amazing - the partners and I are so impressed with your organization, communication, your understanding of our platform, your presentations, and the design deliverables. I’ve never been through a process like this and it has been incredible to experience. I will definitely be engaging you for my other company if you’re available of course!
CEO, Alta Financial Group
Lonnie is the person you want to lead your team to success. From start to finish his dedication to motivate action and strive for excellence is unwavering and contagious. His ability to face any task without intimidation or hesitation inspires calculated risk and facilitates greatness. What seems daunting or unachievable becomes thrilling and challenging with Lonnie at the helm.
Creative Director, Grip
It is not often that an individual embodies this degree of depth, perception, wisdom and proficiency. Lonnie’s contributions to the graphic design world and the digital space are significant and have created value and measurable impact to these focuses and processes.
Global Marketing Director, Orielle/Milk & Sass Beauty
Lonnie is an amazing designer. He takes the time to understand the product and corporate goals for which he is designing, he asks excellent questions and follows through. Lonnie has produced unique solutions for the most challenging and technical sites.
Global Marketing Director, TP Orthodontics Worldwide
I wanted to say how grateful I am for throwing yourself into our company and culture. I also think you've brought a lot to the company too and have really enjoyed our conversations, your empathetic leadership style, and your positivity and candor; that in particular has been a great example for me for how to be clear and direct whilst also being positive and kind and it's something I feel I'm better at having worked with you.
CEO, Human Made
Lonnie is an amazing designer with a great personality! He is easy to work with and extremely good at what he does. Lonnie is a rarity in the industry and I absolutely recommend him for any web project!
Game Designer, Riot Games
Grew a social following by almost 6,000% in 30 days with collaborations and custom artwork
- Led Roti & Sopraffina Marketcaffe rebrand (increased SMC sales by 10%)
10,000-36,7000 view counts for the queer niche video content in top videos
12.6K queer social media followers
32+ collaborations with queer brands & creators
Helped bring in 43,000 additional customers for Whole Foods with campaign strategy, copywriting and management
Led Roti & Sopraffina Marketcaffe rebrand (increased SMC sales by 10%)
Increased donations by 44% following a strategic website redesign
🏆 Awards, Titles, & Designations
Highest award for design portfolio (AIGA Arizona Prisma Award)
Board member of AIGA, PHX Design Week, & Phoenix Comicon
Co-wrote and produced a best-selling book on packaging: Best Practices for Graphic Designers, Packaging: An essential guide for implementing effective package design solutions
8 design awards
🏆 Press & Media
Buzz-worthy work has been featured in Vanity Fair, The New York Times, Elle, InStyle, People, GQ, Playboy, Details, LA Times, The Wall Street Journal, Bloomberg, X-Factor Magazine, Cybersocket Magazine, Wine & Spirits, Communication Arts, Brand New, Under Consideration, and Mindsparkle Mag
Are you looking for a designer, workshop facilitator, doer, & leader?
My previous branding and agency homes are Firebelly Design, Altis, Grip, Human Made, and Fervor Creative.
I've had a wonderful journey from designer ➡️ front-end developer ➡️ strategist ➡️ director ➡️ to freelancer, so I know what teams need and how to delight and engage clients.
Hire me to bring joy and optimism to your c-suite clients, remote team of PMs, designers, and engineers.