North American Jewelers saw an opportunity to create a new brand of products to serve their market. Our team at Grip, was tasked to name, design, and brand a new line of business that would serve higher-end clientele.
We created poetic brand language to romance small independent jewelry shops across North America and help sell product. The new line and marketing material was a success: the client sold this business to a competitor just one month after our brand launch.
I lead the project from start to finish, created design briefs, sourced photographers and retoucher, managed the client, contracts, and billing.
Brand Strategy, Workshop Facilitator
The business of fashion.