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North American Jewelers saw an opportunity to create a new brand of products to serve their market. Our team at Grip, was tasked to name, design, and brand a new line of business that would serve higher-end clientele.

We created poetic brand language to romance small independent jewelry shops across North America and help sell product. The new line and marketing material was a success: the client sold this business to a competitor just one month after our brand launch.

I led the project from start to finish, created design briefs, sourced photographers and retoucher, managed the client, contracts, and billing.

SCOPE

Brand Strategy, Workshop Facilitator

Role

Grip

Agency

Length

Six months

The business of fashion.

ARCHER & SWAN

Altitude Cannabis branding, packaging, and design

ALTITUDE

Brand strategy & launch for one of the strongest cannabis strains.

ALTA FINANCIAL

Brand strategy & launch of the first automated lending platform for cannabis.

Next Titan Capital branding

NEXT TITAN CAPITAL

Brand strategy & launch of new financial company dedicated to emerging markets—DeFi, blockchain, clean energy, & cannabis.

Roti restaurant branding, website, signage, and packaging.

ROTI

Design Sprint & Brand Strategy: How might we redefine healthy dining that can scale?

Hautegift Branding

HAUTEGIFT

Design Sprint: how might we reinvent the gift card experience?

Archer & Swan jewelry branding, website, and photography

ARCHER & SWAN

Design Sprint & Strategy: How might we re-tell a jeweler's story?

TUCO & BLONDIE

How might we introduce fun and whimsy to a new Latin-American restaurant?

Bellemore Restaurant Branding in Chicago

BELLEMORE

Design strategy for a high-end brasserie.

All Projects

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