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Roti faced an identity crisis. Dozens of stores spread out through IL, DC, and NY in a mix of urban and suburban locations carried a confusion message of who Roti is, what Mediterranean food is and how to order.

We were tasked to rebrand and reposition the brand for expansion. Our work spanned everything from store experience, ordering system, messaging, branding, photography, and packaging to the website experience. We offered strategic recommendations that increased dinner service at suburban locations.

I led the project from start to finish, wrote messaging, design briefs, sourced a photographer, managed the client, contracts, and billing.

SCOPE

Brand Strategy, Workshop Facilitator

Role

Grip

Agency

Length

Nine months

Good looks, great taste, one heck of a story to tell.

ROTI

Altitude Cannabis branding, packaging, and design

ALTITUDE

Brand strategy & launch for one of the strongest cannabis strains.

ALTA FINANCIAL

Brand strategy & launch of the first automated lending platform for cannabis.

Next Titan Capital branding

NEXT TITAN CAPITAL

Brand strategy & launch of new financial company dedicated to emerging markets—DeFi, blockchain, clean energy, & cannabis.

Roti restaurant branding, website, signage, and packaging.

ROTI

Design Sprint & Brand Strategy: How might we redefine healthy dining that can scale?

Hautegift Branding

HAUTEGIFT

Design Sprint: how might we reinvent the gift card experience?

Archer & Swan jewelry branding, website, and photography

ARCHER & SWAN

Design Sprint & Strategy: How might we re-tell a jeweler's story?

TUCO & BLONDIE

How might we introduce fun and whimsy to a new Latin-American restaurant?

Bellemore Restaurant Branding in Chicago

BELLEMORE

Design strategy for a high-end brasserie.

All Projects

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