Our team at Grip achieved a restaurant launch in just three months. We named the restaurant after two characters from the movie “The Good, The Bad and The Ugly.” An irreverent cat motif was selected for the good, bad and ugly representations. 

We worked on branding, murals for the interior and exterior, website, menu systems, brand ephemera (matchbooks, swizzle sticks, apparel), messaging and PR planning. The external mural drew in an abundance of customers and has been named the “#1 most Instagrammable wall for fashion bloggers.”

I wrote their launch roadmap and managed the relationship with 4 Star and their vendors. The client mentioned that coming to meetings for this project was the best part of their day.


Brand Strategy, Workshop Facilitator





Three months

A tasty experience.


All Projects

© 2022 by Lonnie Tapia

I'm currently located on the traditional lands of the Nambé O-Ween-Gé, Tetsuge Owingeh Jicarilla Apache, Bodéwadmiakiwen (Potawatomi), and Kiikaapoi (Kickapoo) peoples. I acknowledge with gratitude the Traditional Custodians of this land and pay my respects to their Elders, past and present.