Our team at Grip achieved a restaurant launch in just three months. We named the restaurant after two characters from the movie “The Good, The Bad and The Ugly.” An irreverent cat motif was selected for the good, bad and ugly representations. 

We worked on branding, murals for the interior and exterior, website, menu systems, brand ephemera (matchbooks, swizzle sticks, apparel), messaging and PR planning. The external mural drew in an abundance of customers and has been named the “#1 most Instagrammable wall for fashion bloggers.”

I wrote their media plan and managed the relationship with 4 Star and their vendors. The client mentioned that coming to meetings for this project was the best part of their day.

Scope

Brand Strategy, Workshop Facilitator

Role

Grip

Agency

Length

Three months

A tasty experience.

Tuco & Blondie

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